Why the Mediterranean diet?
Interest in the Mediterranean diet began in the 1960's with the observation that coronary heart disease caused fewer deaths in Mediterranean countries, such as Greece and Italy, than in the U.S. and Northern Europe.
While there is no single definition of the Mediterranean diet, it is typically high in vegetables, fruits, whole grains, beans, nuts and seeds, and ... olive oil.
Olive oil provides monounsaturated fat, which has been found to lower cholesterol and low-density lipoprotein (LDL or "bad") cholesterol levels.
Food historians deﬁne the Mediterranean Diet as, “traditional eating patterns in areas around the Mediterranean Sea where olives are grown.”
While the Mediterranean diet’s positive effects were largely studied from a food perspective, the beauty industry has largely ignored the advantages that olive oil usage for skin concerns can bring.
Umbria Olii International S.p.A, the Olivella brand trusted supplier has been active in the Olive Oil food industry since 1945. A leader in the Italian market for pure olive oil, extra virgin, and olive oil byproducts (fatty acids & oleins).
Research on topical use of olive oil has been done for different reasons. First of all because it is rich in Phenolic compounds. Phenolic compounds are present in all vegetable oils in different concentrations. The main phenolic subclasses present in olive oil are phenolic alcohols, phenolic acids, flavonoids, lignans, and secoiridoids.
Hydrophilic phenols are the most abundant antioxidants of olive oil. The phenolic contents have antioxidant properties higher than those of vitamin E. In fact, these phenolic compounds and their antioxidant activity exhibit anti-inflammatory properties when olive oil is included in a regular diet.
Triterpenes are also found in olive oil. Triterpenes may induce cell migration, proliferation, and collagen deposition. Triterpenes also enhances tissue repair by reducing the length of time for a wound closure, and modulating the production of ROS in the wound microenvironment.
Olivella intends to continue to further explore the benefits linked to Olive Oil and its precious compounds – this is why we proudly call ourselves “The Mediterranean Diet for Your Skin”. Each and every product developed within our brand is thought and researched with this unique vision: create a sustainable line, that incorporates innovation & tradition, to give your skin a new brand with an ancient soul, that is purely olive oil based.